Official Xbox 360 Magazine - Play new games every month with the UK's number one Xbox 360 magazine

	DJ Hero 2 ³⁶⁰ PREVIEW: We try out Freestyle's revamped vinyl
	Hydro Thunder Hurricane ³⁶⁰ REVIEW: Messing about on the river...
	Ghost Recon: Future Soldier ³⁶⁰ PREVIEW: Stealth series stands up to Gears
	FIFA 11 ³⁶⁰ PREVIEW: The beautiful game gets even prettier

Halo: Reach gets 10 new screenshots | Call of Duty: Black Ops Hardened and Prestige editions confirmed | Halo: Reach announcement revealed | Xbox 360 Slim 250GB hard drives to be sold separately | Ice-T: Hates Medal of Honor, loves Kane & Lynch 2 | Vanquish gets Casual Automatic and God Hard difficulties | Guitar Hero: Warriors of Rock songlist thus far | Gears of War 3 'Save/Kill Carmine' shirts now available | OXM subscription is half-price! | Xbox 360 Slim and PS3 Slim do battle | Blacklight: Tango Down nationwide tournament kicks off next month | BioShock 2 gets patched up | Kinect no good for flight games says Ubisoft | Battlefield: Bad Company 2 gets two more maps | What has been the biggest Xbox Live Arcade seller this year? | Xbox Live Arcade overcame slow start this year | Madden NFL 11 Terrell Owens screens revealed | Microsoft defends Kinect price | Halo PC unlocks Halo: Reach item | Transformers: War for Cybertron DLC hits today | Kane & Lynch 2 gets three new trailers | Red Dead Redemption heading to Japan | THQ creating yet another WWE franchise | Lord of the Rings and Smackdown hits Games on Demand | DJ Hero 'increasing DJ equipment sales'

On the site today - News: Halo: Reach gets 10 new screenshots http://bit.ly/agUjBR

BROWSE OXM

OXM CONTENT

Contact us
Feeds

Login

Not a member yet? Click here to register!

Video

Launch Player

Venetica drops 10 screenshots

Ubisoft's world takeover continues

News

Sony boss: 360 "lacks longevity"

Tuesday 20-Jan-2009 2:43 PM Kaz Hirai gets his troll on as the console war rumbles onward.

27 Comments

Sony boss Kaz Hirai has said that the Xbox 360 "lacks longevity".

"I'd like to think that we continue official leadership in this industry," he said. "It's difficult to talk about Nintendo because we don't look at their console as being competitors. They're a different world and we operate in our world - that's kind of the way I look at things."

He then adds: "And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity."

"Last time I checked, they've never had a console that's been on the market for more than four or five years and we've committed to a ten year life cycle, so you do the math. And unless things go really bad, there's no way that at the end of a life cycle our competition is going to have a higher install base."

So because PlayStation2 was, and still is, on the market, that proves that PlayStation3 will emerge the ultimate winner this generation too. Do you see? Do you see the logic? Flawless victory!

Ryan King