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Microsoft's Aaron Greenberg responds to Sony's 'Move'

Monday 15-Mar-2010 11:01 AM And he does it via the classic PR technique of completely ignoring it.

Microsoft's Aaron Greenberg has responded to Sony's unveiling of its 'Move' controller.

With Sony's controller bringing motion control to PlayStation3 (to a far greater degree than Sixaxis ever allowed), Microsofts Aaron Greenberg was asked what he thought of the move.

"Xbox 360 has a strong history of innovation," says Greenberg, ignoring Move entirely. "Halo, Xbox Live and instant-on 1080p HD. With each of these, we had our sights set on the future - and it paid off for us, the industry and Xbox 360 owners. We are doing it again with Project Natal on Xbox 360. We believe controller-free experiences are the future of gaming and entertainment.

"Only Project Natal makes you the controller, putting you in the middle of the action and in complete control. Jump and your Avatar jumps. Speak and characters respond. Combined with Xbox Live, Project Natal will transform how you connect with your friends, family and entertainment as only Xbox 360 can do."

It's that classic PR technique of ignoring the competition to talk up your own strengths. In this case, he gets two classic PR techniques in one by also ignoring the question. Double win!

Ryan King