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Pitchford: "This is the longest console generation"

Friday 13-Nov-2009 5:00 PM Crytek "went too far," "can't find the market"

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Gearbox president Randy Pitchford has told OXM that this will be the longest console generation yet, and pointed to Crytek and id as examples of developers who haven't prepared for it.

"Anyone that built their strategies around the last generation timing, and is trying to employ those strategies today, is either being forced to adapt very quickly or is risking failure," he told us in an interview in issue 53, just before the release of Borderlands. "This is going to be the longest generation we've seen in the last few of them."

"Some people have invested a lot going to a place that's too far, and the customers aren't ready for that yet because they don't have the hardware for it. And so they can't find the market. I was thinking of Crytek, they couldn't find a market because they made a game [Crysis] that very few people could play. I'm not putting words in their mouth, I remember reading something publically where they said they couldn't put this on consoles because of the hardware..."

It's not just Crytek who misjudged it, says Pitchford. "We see the id guys talking continuously about this, [with Rage] - 'well, Sony will have a Blu-Ray and I don't know what we'll do on the 360, maybe we'll have three DVD's... if the publisher will let us do that, maybe we'll errrrahh I dunno.' Because they're in this kind of "generation plus" mode, and like nobody knows what the generation beyond this one is going to look like."

It's hard to argue with his thinking. Microsoft has opted to extend the Xbox 360 with Project Natal rather than replace it, and there are no imminent changes elsewhere within the market. Settle in for the long haul, people...

Jon Hicks