The supermarket games war continued as Sainsbury's announced it will be selling Call of Duty: Modern Warfare 2 for £26.
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Tesco slashed the price of FIFA 10 to £24.97, garnering a lot of attention for its bold move, and now Sainsbury's is looking to follow suit. What makes this especially interesting is Activision has set the RRP for £55, which means Sainsbury's will sell it at less than half the price.
Sainsbury's will also have its own midnight launch in selected stores, ensuring it will be a big player for UK fans of the Call of Duty series tonight. Who would have guessed it, eh? It's not just a place to get your milk.