Official Xbox 360 Magazine - Play new games every month with the UK's number one Xbox 360 magazine

	BioShock 2: 10 Must Try Things FEATURE: The must-do checklist is here...
	BioShock 2 ³⁶⁰ REVIEW: He's back! Has Daddy still got the moves?
	Sunday Supplement FEATURE: Bayonetta as Terminator and more!
	How Not To Play Modern Warfare 2 FEATURE: Mostly based on OXM Monobrow's play

EA - Medal of Honor release date, Dragon Age sequel, Sims 3 on consoles | Sonic & Sega All-Stars Racing demo out now | Did Dante's Inferno topple Mass Effect 2 from charts perch? | Multiple Deals of the Week on XBLA | Aliens vs Predator scores 8/10 | Free Mass Effect 2 DLC hits tomorrow | Exclusive Left 4 Dead 2 Gamerpics with OXM issue 57 | Need For Speed: Shift Ferrari DLC announced | BioWare talks Mass Effect 2 sex scenes | Sega talks Alpha Protocol delay | X10 Fable III news will make you "super pissed off" | Final Fantasy XIII DLC all but confirmed by boxart | Modern Warfare 2 'care package glitch' being zapped | Bungie has last Halo 2 hoorah on April 14th | PS3-exclusive LA Noire confirmed for 360 | Brock Lesnar the face of UFC Undisputed 2010 | Iron Man 2 trailer flies in | Grab Mass Effect 2 'Dr Pepper' DLC the free way | Dark Void gets its own Horde mode | Microsoft turning off Live for the original Xbox | Could Microsoft be raising the Friends List cap? | Just Cause 2 demo on the way | Watch Super Street Fighter IV bonus stages in action | Watch debut Fallout: New Vegas trailer | Monday Night Entertainment trailer crashes in

On the site today - News: EA - Medal of Honor release date, Dragon Age sequel, Sims 3 on consoles http://bit.ly/bvCFKM

BROWSE OXM

OXM CONTENT

Contact us
Feeds

Login

Not a member yet? Click here to register!

Video

Launch Player

Sky Player hits Xbox 360

Aliens vs Predator: Movie cast "surprises on the way"

News

Infinity Ward kept Modern Warfare 2 secret from Activision

Tuesday 27-Oct-2009 10:05 AM Dev tells us why CoD was kept under wraps from its publisher

7 Comments

Infinity Ward is definitely calling the shots when it comes to Modern Warfare 2's development. Speaking to OXM, Community Manager Robert Bowling said that publisher Activision was only shown the game once development was well under way.

"We know the game we want to make, and especially with Modern Warfare 2, we didn't even show Activision the game until very much later in the development process. Because we want to stay focused, really the only opinion we care about is what our fans think."

He also reaffirms statements made in recent days that social networking has allowed Infinity Ward a direct connection with fans, outside the usual marketing channels.

"So that's why very early on, we got in touch with our fans via Twitter and Facebook and said 'what's the one thing you wanted to see in the game?'"

"So we got all that feedback and later on we asked a few more questions, and as we're designing, we have all these boards in the office that we can gut check ourselves and say, 'this is what they'd like to see, this is what we have planned and this is what we already have, and let's try to get those more in synch.'"

"That's really what's important, our relationship with us and our fans, and not so much us and Activision, or us and retailers or anything like that."

OXM Staff