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Infinity Ward kept Modern Warfare 2 secret from Activision

Tuesday 27-Oct-2009 10:05 AM Dev tells us why CoD was kept under wraps from its publisher

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Infinity Ward is definitely calling the shots when it comes to Modern Warfare 2's development. Speaking to OXM, Community Manager Robert Bowling said that publisher Activision was only shown the game once development was well under way.

"We know the game we want to make, and especially with Modern Warfare 2, we didn't even show Activision the game until very much later in the development process. Because we want to stay focused, really the only opinion we care about is what our fans think."

He also reaffirms statements made in recent days that social networking has allowed Infinity Ward a direct connection with fans, outside the usual marketing channels.

"So that's why very early on, we got in touch with our fans via Twitter and Facebook and said 'what's the one thing you wanted to see in the game?'"

"So we got all that feedback and later on we asked a few more questions, and as we're designing, we have all these boards in the office that we can gut check ourselves and say, 'this is what they'd like to see, this is what we have planned and this is what we already have, and let's try to get those more in synch.'"

"That's really what's important, our relationship with us and our fans, and not so much us and Activision, or us and retailers or anything like that."

OXM Staff