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	BioShock 2: 10 Must Try Things FEATURE: The must-do checklist is here...
	BioShock 2 ³⁶⁰ REVIEW: He's back! Has Daddy still got the moves?
	Sunday Supplement FEATURE: Bayonetta as Terminator and more!
	How Not To Play Modern Warfare 2 FEATURE: Mostly based on OXM Monobrow's play

EA - Medal of Honor release date, Dragon Age sequel, Sims 3 on consoles | Sonic & Sega All-Stars Racing demo out now | Did Dante's Inferno topple Mass Effect 2 from charts perch? | Multiple Deals of the Week on XBLA | Aliens vs Predator scores 8/10 | Free Mass Effect 2 DLC hits tomorrow | Exclusive Left 4 Dead 2 Gamerpics with OXM issue 57 | Need For Speed: Shift Ferrari DLC announced | BioWare talks Mass Effect 2 sex scenes | Sega talks Alpha Protocol delay | X10 Fable III news will make you "super pissed off" | Final Fantasy XIII DLC all but confirmed by boxart | Modern Warfare 2 'care package glitch' being zapped | Bungie has last Halo 2 hoorah on April 14th | PS3-exclusive LA Noire confirmed for 360 | Brock Lesnar the face of UFC Undisputed 2010 | Iron Man 2 trailer flies in | Grab Mass Effect 2 'Dr Pepper' DLC the free way | Dark Void gets its own Horde mode | Microsoft turning off Live for the original Xbox | Could Microsoft be raising the Friends List cap? | Just Cause 2 demo on the way | Watch Super Street Fighter IV bonus stages in action | Watch debut Fallout: New Vegas trailer | Monday Night Entertainment trailer crashes in

On the site today - News: EA - Medal of Honor release date, Dragon Age sequel, Sims 3 on consoles http://bit.ly/bvCFKM

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News

Ads coming to Xbox Live within next year

Wednesday 1-Jul-2009 1:58 PM Silverlight-powered campaigns on Xbox 360 will have the same appearance as web browser ads.

18 Comments

Microsoft has announced that it is to bring rich media technologies including Silverlight to Xbox Live within the next year.

Silverlight allows advertisers to deliver interactive, interconnected online campaigns across multiple platforms.

Sean Alexander, director at Microsoft's Advertising Business Group, told MediaPost that the technology will enable companies to build advertising campaigns that span four screens: desktop, television, mobile phone, and Surface.

"Silverlight-powered media on Xbox will have the same appearance as ads seen on a web browser," according to the report, and will presumably feature on the Xbox Live dashboard.

Ads on Xbox Live are something that have been discussed amongst Live users since the service began, namely as a way to eradicate the annual subscription fee. How do you feel about advertising appearing on Xbox Live?

Ryan King