In a lengthy interview with CVG, in which Hirshberg discusses Activision's ability to take risks and diversify outside the first person shooter genre, the conversation ended with the CEO touching upon an incident that occurred in July, involving Treyarch's design director David Vonderhaar.
Upon announcing that a patch for the game would tweak gun firing times by 0.2 of a second, Vonderhaar received abusive tweets, threatening his own safety and that of his entire family, including his daughters.
"It's a difficult question," said Hirshberg, in response to being asked whether the industry should "make a stand" over this kind of behaviour in the future. "Call of Duty is a game that 40 million people will play this month. First off, anything that 40 million people will do is going to result in maybe a few behaving in way that you wish they wouldn't.
"I love that we have a passionate audience, people who are engaged and opinionated, that's a gift for people being creative. But some people took things way too far, and threats of physical violence is absurd and I obviously do not accept it.
"I think David handled himself with wonderful grace, and I think anyone in the industry who has been through something similar - myself included - can sympathise and relate. We are, in the end, in this business with our fans. I just feel some people need to get things into perspective a little better.
"But I don't know how the industry could, as you say, 'make a stand,'" Hirshberg continued. "I don't know what that looks like, or how it could even be done, when you have this mass of ways to connect and huge communities attached to digital ecosystems."
Just a few days after the David Vonderhaar incident, Fez creator Phil Fish abruptly quit the games industry and cancelled the Fez sequel after being called a "tosspot" and a "hipster" by Marcus Beer of GameTrailers. It was a bad week for creative game types with an online presence.
"Being a creative person is an exhausting way to make a living," Hirshberg said. "You earn every dollar when you are making something for a living, because you put all of yourself into it. And then you put your creation out there to be judged.
"The amount of time and passion that goes into these games is dramatic. These guys kill themselves for their work, and it's not like we don't want to hear from people if they have negative things to say about our games, because we always want to make things better.
So on one hand I think developers have to be ready to receive the praise and critiques, but at the same time I feel some fans need perspective," Hirshberg concluded.
Perspective, and judging by some of the Tweets Vonderhaar received, some serious therapy.