Irrational has revealed Bioshock Infinite's official box art, and that colossal tearing noise is everybody on the internet ripping their underwear off and throwing it at the ceiling in protest. Go on, judge for yourself. The chap on the cover is leading man Booker DeWitt, and he's so cool he doesn't even need to look at burning American flags.
Much-discussed leading lady and World's Most Sophisticated AI Partner Elizabeth has been relegated to the back cover, which is a bit of a shame. Yoo hoo, Booker! Modern Warfare Man wants his attitude back.
Here are 15 things you possibly don't know about Bioshock Infinite. And here's a new trailer, to wash away the doubts.