And the day was going so well. EA is rumoured to be working on a premium content service for Battlefield 3, offering "unique" features for cash after the example of Activision's Call of Duty: Elite.
The rumour comes care of a "very reliable" Battlefieldo source, along with news of an untitled fifth Battlefield 3 DLC pack - to release in March 2013 following the already known-about End Game DLC.
Battlefield Premium will be announced on 4th June, a day before E3. According to a blurb fielded by Battlefieldo's contact, "Battlefield Premium will land you a number of content drops with unique in-game items not available anywhere else.
"First out is the one-of-a-kind Premium knife and black dog tag, plus a set of soldier camos, weapon camos, dog tags and Assignments that will make sure you stand out and get more personalization options."
Currently, EA offers Battlefield 3 community service Battlelog for free. We asked Battlefield 3 executive producer Patrick Bach whether EA would "do an Elite" with Battlelog in September last year. According to Bach, "it doesn't make sense in a product like this. If you buy a product, you expect something from it. If you rent a product - or pay for a service - you probably expect something else from it. I think Battlefield in this form doesn't lend itself to some kind of subscription model. I don't believe in it in this form.
"I think there's room for products like it, for instance the freemium model is quite popular and apparently does work - simply because if you have enough people playing it some people will pay extra - but forcing people to pay for it will actually lock out more people.
"I'd rather sell people something new like Bad Company 2: Vietnam, where you can see an actual value in it and make that individual choice - but I don't believe in milking people without giving them something back. With a shooter like this, it's not like it's World of Warcraft - it's something quite different."
He added: "I honestly think that if you weren't doing it to make more money, you wouldn't do it. You wouldn't be planning on giving away more than you did before, and you're certainly not planning on giving away more than people are paying for. I still think that if you can make money from selling boxed products - you should do that.
"We're selling a boxed product - start paying an annual fee for it, and who knows? In six months there might be a better game, and we want to be keeping up with the competition: If there's a better game, we need to be making an even better game - that keeps us on our toes.
"If we tried to charge someone for a subscription, we could go bankrupt in six months because five better games come out and you're still trying to charge for your old game. I don't believe in locking people in like that."
Does the rumour sound legitimate to you? And if it does, what do you make of it?