I remember back in the day, EA gave away thousands of pounds' worth of petrol in central London, during a fuel crisis, to promote the launch of Mercenaries 2. Pretty hilarious stuff. This year's big stunt takes things a little further, however. Next week, the publisher will release copies of Mass Effect 3 into space via the magic of high altitude weather balloons.
Check out our Mass Effect 3 hub for more bits and pieces. BioWare posted a mathematical guide to the game's powers yesterday.
Cheers CVG.
17 comments so far...
Plamsa wing on 17 Feb '12 said:
There are no words to express how stupid this is, what a waste of money EA/Bioware. Sure it may be good for PR but I hope they know someone will get hurt over this, I mean a bunch of rabid fans trying to get the same disc how could someone not get hurt.
Then you have the problem of it landing in someones front or back garden and it will probably get wrecked in the process and will EA give compensation to someone if that happens? No they bloody will not.
Don't get started on the people who get it and put on torrent sites before the game is out either.
Yea sorry about the rant.
Hopefully they screw up and a copy lands in my garden so I can wait for a load of rabid fans show up. I shall then take the game and set it on fire whilst dancing on it's ashes after, I shall then proceed to tell them all to F off. Cruel and a waste of money? Yes, but it'll be damn funny just to see their faces.
terry cheyne on 17 Feb '12 said:
they just copied man lab only they put budgie and cat ashes in to space the same way only they put a camcorder on it
CunningSmile on 17 Feb '12 said:
I decided after watching Man Lab that I want to have my ashes scattered in exactly the same way
Clanger67 on 17 Feb '12 said:
Even if they are going that high and released in london i doubt one will make up to were i am.Us northerners never get anything except the bloody cold weather from greenland,lol.
falcon on 17 Feb '12 said:
+ 25 Renegade points
Plamsa wing on 17 Feb '12 said:
We never get anything good over t' big hill.
Clanger67 on 17 Feb '12 said:
Now your speaking my t'language,lol.
Acky on 17 Feb '12 said:
And if you pronounce the t' you're just a Southerner, pretending!
ridinglikesatan on 17 Feb '12 said:
Hopefully they screw up? When they blatantly state that if the copies land, they're yours, AND the fact that they're GPS tracked means they plan on people getting the copy. Did you just not read the article?
Plamsa wing on 17 Feb '12 said:
Note that I wrote "hopefully" "my garden." I read the article in fact I heard about this news yesterday before OXM posted it. I know that it will be my copy and that's why I would burn. Since it's tracked by GPS no doubt a group of T****** would come and try to get it, hence the "in front of the rabid fans" part.
SidTheSloth on 17 Feb '12 said:
Hmmm. Would be a more impressive, and frankly more successful marketing campaign i feel if Bioware had organised it themselves and were actually launching EA into space, without the GPS in the hope that no-one ever finds them again...
Decent_Jam on 18 Feb '12 said:
+25 Paragon.
SidTheSloth on 18 Feb '12 said:
Bit stingy with the points Mr Jam, i thought that'd at least get me a seat on the council
Bezza89 on 18 Feb '12 said:
No Sid, but would you mind sponsoring my shop? I'm sure we'd get a lot more customers if they knew you shopped here, we'll give you a discount too.
SidTheSloth on 18 Feb '12 said:
What do you sell? If it's fish and plastic replicas of ships i'm in! Man, that sounds like it would be my favourite shop... in the galaxy?
Bezza89 on 18 Feb '12 said:
No I sell Drew Karpyshyn novels that you'd have thunk they'd have put fully in in text form but just get a small blurb, along with a little bit of this, it's what some call junk, but I call treasures - well everything on display, really!
Windowlicker79 on 20 Feb '12 said:
This is so very true. I'm a southerner who's been living up north for about 10 years and I've started speaking a bit like them. The deformation of the word "the" is reduced to much less than " t' ". There's really no sound actually made. The " t' " isn't pronounced at all. In fact it can even affect the word that precedes it, by cutting off the end of it.