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The OXM UK Blog

01Feb 2012

What Halo 4 can learn from the Devil May Cry reboot

You can't please everybody, so why not take risks?

The bigger-selling the franchise, the less likely an interviewee is to tell you anything concrete about its latest instalment. In my experience, at least. With tens of millions of dollars hanging in the balance, it's a courageous producer or designer indeed who gives you anything save the marketing message in chopped-up, reassembled form. "That's a good question," they'll squeak, misting over with dread, and proceed to blather about viscerality and pushing envelopes and how returning players will love this while series newcomers will love that.

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