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The OXM UK Blog

11May 2012

Naughty but niche: how Namco Bandai beat the mainstream

Joe Skrebels ponders Japan's latest success story

Dark Souls has been a success, weirdly. Few would have predicted that the follow-up to a niche, PS3 exclusive action-RPG so hard that it made the collective gaming hive mind weep with masochistic joy would capture the imagination of so many. But capture that hivemind it has, ensnaring a cool 1.19 million people in Europe and North America alone according to the company's most recent sales report.

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